 Investigation
of competitive information
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 Competitive
information concentrates on information research on
competitive environment, competitor and competitive
strategy. Purpose of developing competitive information
is to strengthen competitiveness and increase market
shares of products and services as well as providing
proofs for enterprises to make out competitive strategy.
Topics and services
Our company can offer services
of competitive information to enterprises
Investigation of competitive environment
Investigation of enterprise management
Investigation of consumers
Investigation of competitor
Investigation of cooperative partners
Investigation of cases
Collection and analysis of competitive information
Cultivating methods of collecting and analyzing competitive
information
Providing consultation of establishing system of competitive
information for enterprises
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Methods of investigating and analyzing competitive information
Investigating methods of experts
Conducting investigation and interview in the field
Statistical method of mathematics and physics/method of
judgement
Analytic method
Method of contrast
method of trends analysis
Key information sources of competitive
information in our company
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Internet
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customers
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Newspapers and specialized magazines
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Report on industrial research
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Administrative department
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Databases
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Competitors
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Sampling products and guidebooks
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reports on technological research
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Public files of governments
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Distributors
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Partners
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Various medias and advertisements
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Documents about patented technology
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Governmental Publications
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Suppliers
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Various information about meeting
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List of enterprises
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report on investigation of resources and
information
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Publications of industrial association
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Characteristics of investigating competitive information
in our company
Substantial speaking, service
of competitive information is a to provide business information
which includes strategies and strategic supports for enterprises
so as to strengthen their competitiveness, which is a
supervising process and we should alert enterprises in
advance to potential opportunities and dangers. It contains
three aspects in detail:
Information of macro-environment
With China's entry into WTO, no doubt Chinese enterprises
would participate in international market competition.
Therefore, for Chinese enterprises, they have to know
information about macro-environment, conduct a research
into social purchasing ability of international market,
know clearly about rules and policies about products management
and protection both at home and abroad, know the differences
of customs, life styles and population quality in different
countries. Only do those can they enter international
market and adjust products structure, production size
and management style.
Information of medium environment
We will conduct a research into current situation
and development trends of the industry, including development
situation of related industry, changes of industrial policies,
patented technology and protection of knowledge right,
research and development of products, markets and competitive
situation. We will adjust industrial structures and products
structures as well as seeking breakthrough of new products
development for our customers, we also can make out development
goals, strategies and executive schemes for enterprises.
Information of Micro-environment
Information of micro-environment, related to enterprises,
is the foundation and predetermined conditions for enterprises
to know aimed market demands, research on market competition
and make decision.
Services of competitive information is throughout the
whole process of decision-making, management and sales,
starting with the benefits of enterprises, keep an eye
on the market changes, mastering changes of industrial
structures, analyzing abilities and trends of present
competitors, we can provide intercommunicating services
of information.
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